Privacy Policy

Information We Collect

We collect information you provide directly to us when you place an order, fill out a contact form, or communicate with us:

We do not collect payment card numbers or UPI credentials as we operate on a Cash on Delivery (COD) basis.

How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders, including coordinating delivery
• Send order confirmations and delivery updates via email or SMS
• Respond to your enquiries and provide customer support
• Prevent fraud and ensure the security of our platform
• Comply with legal obligations under Indian law
• Improve our website, products, and services (in anonymised/aggregated form)
• Send you promotional communications — only with your explicit consent, and you can opt out at any time

Legal Basis for Processing

Under the DPDPA 2023, we process your personal data on the following bases:

• Contractual necessity — to fulfil your order and deliver products
• Legitimate interests — fraud prevention, security, website improvement
• Legal obligation — maintaining records as required by tax and consumer protection laws
• Consent — for marketing communications (you may withdraw consent at any time)

Sharing Your Information

We do not sell your personal information. We may share it only with:

• Logistics partners — to deliver your order (name, address, phone only)
• Technology service providers — for website hosting, email delivery, and analytics, under data processing agreements
• Legal authorities — if required by law, court order, or to protect our rights

All third parties who receive your data are bound by confidentiality and data protection obligations consistent with this Policy.

Cookies

We use cookies and similar technologies to operate our website, remember your cart, and understand usage patterns. Essential cookies are required for the website to function. Analytics cookies are used only with your consent.

You can control cookies through your browser settings. Disabling essential cookies may affect the functionality of the website (e.g., your cart may not persist).

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this Policy:

• Order data — 7 years (as required by Indian tax law)
• Contact enquiries — 2 years from last contact
• Marketing preferences — until you withdraw consent or we cease marketing
• Technical/log data — 90 days

Your Rights

Under the DPDPA 2023, you have the right to:

• Access — request a copy of personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Erasure — request deletion of your data (subject to legal retention obligations)
• Withdraw consent — for marketing at any time without affecting prior processing
• Grievance redressal — raise a complaint with our Grievance Officer

To exercise any of these rights, contact us at letsconnect@amoohaafarms.com. We will respond within 30 days.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include HTTPS encryption, access controls, and regular security reviews.

No method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

Children’s Privacy

Our website is not directed at children under 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this Policy periodically. Continued use of our website after changes constitutes acceptance of the revised Policy.