Traceability gets used as a marketing word. For us it is an operating discipline that decides what we will and will not sell.
Traceability means we can answer a basic question for any product: where did this come from, and what happened to it along the way? If we cannot answer that, we do not sell it.
This discipline protects everyone. It lets us catch quality issues early, hold suppliers to a clear standard, and give customers and trade partners honest information instead of vague claims.
It also keeps us humble. When the whole chain is visible, there is nowhere to hide a shortcut — and that pressure makes the product better.
